That business problem or goal that’s giving you heartburn lately? Chances are its solution hinge on technology: automation, to be precise.
The inescapable demand for automation
It’s not hard to see how automation can alleviate workloads, eliminate waste, errors, costs and delays — a no-brainer in terms of multiplying business efficiencies. Just as important, it’s what customers now expect: today’s buyers reward companies that feed their craving for personalization, speed, problem-free transactions and instant gratification, and quickly abandon vendors that don’t.
That behavioral shift isn’t something to take lightly: Customer experiences now sway buying decisions more than price, cost, functionality or other brand attributes, say researchers.